Famous Chad White Quotes

  • Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome. – Chad White

    Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.– Chad White

  • Best practices are those practices that generally produce the best results or minimize risk. – Chad White

    Best practices are those practices that generally produce the best results or minimize risk.– Chad White

  • Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns. – Chad White

    Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.– Chad White

  • The on-brand execution of best practices tailored to your unique audience is what leads to the best execution. – Chad White

    The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.– Chad White

  • Marketers and executives are very different from the average consumer, so your instincts may mislead you. – Chad White

    Marketers and executives are very different from the average consumer, so your instincts may mislead you.– Chad White

  • Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules. – Chad White

    Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.– Chad White

  • Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point. – Chad White

    Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.– Chad White