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To sell something familiar, make it surprising. To sell something surprising, make it familiar.

To sell something familiar, make it surprising. To sell something surprising, make it familiar.
– Derek Thompson

Related Quotes:

  1. This sell something familiar, make it surprising. To sell something surprising, make it familiar. – Derek Thompson
  2. When you sell a man a book you don’t sell him just 12 ounces of paper and ink and glue – you sell him a whole new life. – Christopher Morley
  3. A good story feels both surprising and inevitable, fresh and familiar. – Adam Johnson
  4. She’s familiar. My only familiar thing in a world of inconsistency and confusion. – Colleen Hoover
  5. Toxic people sell you short. When you listen to them, you give them power, that’s when you sell yourself short. – Tony Curl
  6. All businesses — no matter if they make dog food or software — don’t sell products, they sell solutions. – Jay Samit
  7. Make something people want and sell that, or be someone people need and sell you. – Ryan Lilly
  8. Don’t sell based on inventory. Inventory based on who you want to sell. – Richie Norton
  9. The line from psychologists is, if you’ve seen it before, it hasn’t killed you yet. – Derek Thompson
  10. Posting dramatic charts or funny pictures is good and giving people smart reasons to believe what they already think is great. – Derek Thompson
  11. When something becomes hard to think about, people transfer the discomfort of the thought, to the object of their thinking. – Derek Thompson
  12. People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable–MAYA. – Derek Thompson
  13. It is an economic fact that predicting the future is most valuable when everybody things you are wrong. – Derek Thompson
  14. It is an economic fact that predicting the future is most valuable when everybody thinks you are wrong – Derek Thompson
  15. Writers are always alone, even in a room bursting with noises of the familiar. – Rachel Thompson
  16. Intuition is beyond the scope of our mind, it is surprising, but it is the fact of life – Sunday Adelaja
  17. Love is the surprising emotion that company builders cannot ignore. – Brian de Haaff
  18. Magic is the stunning art of surprising your audience, so that nothing else surprises them. – Amit Kalantri
  19. Historically, nature has been very good at surprising us. – Sean Carroll
  20. It takes a surprising amount of courage to place one’s hand into an unseen area when your mind is thinking about vermin. – RL LaFevers
  21. There’s surprising relief and regeneration in finding ourselves within a moment of genuine grace, however small or temporary it may be. – Darrell Calkins
  22. Therapy isn’t Radio.We don’t need to constantly fill the air with sounds. Sometimes, when its quite, surprising things happen. – Mary Pipher
  23. What surfaced was the surprising power of our cultural heritage. – Patrick Hennessey
  24. The longer you pause to process surprising or negative feedback, the more likely you are to learn from it. – Susan Cain
  25. It is surprising how many great men started out as horse thieves. – PJ Sullivan
  26. One of the surprising discoveries of modern psychology is how easy it is to be ignorant of your own ignorance. – Daniel C Dennett
  27. Surprising choice proves hardest to come by. Most choices, even the disastrous ones, are predictable. – Carrie Snyder
  28. Sin is what is new, strong, surprising, strange. The theatre must take an interest in sin if the young are to be able to go there. – Bertolt Brecht
  29. Sin is what is new, strong, surprising, strange. The theatre must take an interest in sin if the young are to be able to go there. – Bertolt Brecht
  30. A fierce hatred of embarrassment ruled a surprising amount of the life of Moses Malone, the Hall of Fame basketball center. – Joseph Bottum
  31. There’s something more surprising than becoming a bestseller, and that’s receiving messages of hate by other fellow authors. – Daniel Marques
  32. Humans were always surprising me. – Stephenie Meyer
  33. It is a mistake to regard age as a downhill grade toward dissolution. Thereverse is true. As one grows older, one climbs with surprising strides. – George Sand
  34. Just because an apple falls one hundred times out of a hundred does not mean it will fall on the hundred and first. – Derek Landy
  35. Is he all scarred now?--œMagic gets rid of most physical scars, but I like to think I scarred him emotionally. – Derek Landy
  36. Oh, China. How I have missed you.”And I have missed you, Eliza. But don’t worry, next time my aim will be better. – Derek Landy
  37. I too saw the wooden horse blocking the stars. – Derek Walcott
  38. His meat was going to be very fulfilling. – Derek Ailes
  39. The lies we tell other people are nothing to the lies we tell ourselves. – Derek Landy
  40. Stephanie had no problem doing what shewas told, just so long as she was given a good reason why sheshould. – Derek Landy

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