![Nobody thought the direct business model would work. But work it did, and spectacularly. Until it didn't. And therein lies the tale.](https://quotes.happiom.com/wp-content/uploads/6/heather-simmons-quotes-54657-nobody-thought-the-direct-business-model.png)
Nobody thought the direct business model would work. But work it did, and spectacularly. Until it didn’t. And therein lies the tale.
– Heather Simmons
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