Famous Laura Busche Quotes

  • Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question. – Laura Busche

    Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.– Laura Busche

  • Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it. – Laura Busche

    Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.– Laura Busche

  • Products shouldn’t just work well, they must unfold well. – Laura Busche

    Products shouldn’t just work well, they must unfold well.– Laura Busche

  • Do everything in your power to make customers go confidently in the direction of their purchase intention. – Laura Busche

    Do everything in your power to make customers go confidently in the direction of their purchase intention.– Laura Busche

  • Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. – Laura Busche

    Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.– Laura Busche

  • Lean brands are the result of continually testing assumptions. – Laura Busche

    Lean brands are the result of continually testing assumptions.– Laura Busche

  • Make sure you test your brand story’s recipe with whomever you’re cooking it for. – Laura Busche

    Make sure you test your brand story’s recipe with whomever you’re cooking it for.– Laura Busche

  • Brands play in an exciting sandbox of symbolic meanings. – Laura Busche

    Brands play in an exciting sandbox of symbolic meanings.– Laura Busche

  • People change, and so do their aspirations, and so should brands. – Laura Busche

    People change, and so do their aspirations, and so should brands.– Laura Busche

  • Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity-”in startups, enterprises, and life itself. – Laura Busche

    Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity-”in startups, enterprises, and life itself.– Laura Busche