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Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.
– Laura Busche

Related Quotes:

  1. Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question. – Laura Busche
  2. Bear it in mind that when you have no brand, -œno brand- is your brand and that’s a negative brand! – Israelmore Ayivor
  3. Make sure you test your brand story’s recipe with whomever you’re cooking it for. – Laura Busche
  4. To be a champion, compete; to be a great champion, compete with the best; but to be the greatest champion, compete with yourself. – Matshona Dhliwayo
  5. Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. – Sheena Iyengar
  6. First make your business itself a brand and then every product you create will be accepted as a brand. – Amit Kalantri
  7. Here are the Ten Commandments for a writer: Create, Create, Create, Create, Create, Create… – Mehmet Murat ildan
  8. Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it. – Laura Busche
  9. Those who can create, will create. Those who cannot create, will compete. – Michael F Bruyn
  10. Do everything in your power to make customers go confidently in the direction of their purchase intention. – Laura Busche
  11. Mr Jenkins. Unique, as every star in the sky is unique, every leaf on every tree, every snowflake, every farandola, every cherubim, unique: Named. – Madeleine LEngle
  12. You are magnificent and unique. Love yourself and stay unique and you will beautify this world with your unique art of life. – Debasish Mridha
  13. Don’t compete with your friends to win a date with few beautiful girls, but compete to win few beautiful goals. – Amit Kalantri
  14. The colored hobo and now Junior Rabbit had told us, -˜Be ready to compete but be ready to fight too or you may not get a chance to compete’. – Clarence Hunter
  15. Never compete with your master, because that is disrespect to him! You are your only rival, you compete with yourself, go beyond yourself! – Mehmet Murat ildan
  16. When you walk in distinction, you don’t compete with anyone but competition wants to compete with you. – Onyi Anyado
  17. If you don’t build a personal brand, someone else will brand you with the wrong label. – Richie Norton
  18. Do not confuse location with direction. Location is where you are, direction is where you are going. – Laura Busche
  19. Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity-”in startups, enterprises, and life itself. – Laura Busche
  20. Brands play in an exciting sandbox of symbolic meanings. – Laura Busche
  21. People change, and so do their aspirations, and so should brands. – Laura Busche
  22. Lean brands are the result of continually testing assumptions. – Laura Busche
  23. Products shouldn’t just work well, they must unfold well. – Laura Busche
  24. Every human personality is the product of an innate drive to create something unique from one’s raw individual experience. – Tadahiko Nagao
  25. Markets cannot meet the needs of the very poor. The desperately poor are not consumers who will create an immediate profit. – Jeffrey D Sachs
  26. What story will your life tell? Love your story. Live your story. Lead your story. – Richie Norton
  27. Life is made up of Moments. Moments create Days, days create Months, months create Years, years create LIFE. Lose the Moment and you lose Life. – RVM
  28. Create something. Create something ugly. Create something beautiful.  I don’t care what it is. Create it.  – Jill Telford
  29. You’ve got to get your team to not only understand your company brand, but also to understand their personal brand. – Amber Hurdle
  30. When you have a strong company culture it will shine through your brand and you can authentically say, -œThis is what our brand is about. – Amber Hurdle
  31. You cannot go back and start a brand new beginning, but today is a new day and you can start a brand new thing. – Debasish Mridha
  32. Trust is that tiny thread that holds your brand together; when trust is torn or tampered with, you will have a broken brand; your business will fall. – Bernard Kelvin Clive
  33. Brand growth and dominance is created by having the highest brand value, not the lowest price tag. – David Brier
  34. And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand. – David Brier
  35. Submit your brand to the general public. Your brand may be well made, but it has to be well known. – Israelmore Ayivor
  36. Your brand is your personal lawyer… It defends and speaks for you even in your absence. Keep calm and maintain a good brand! – Israelmore Ayivor
  37. Every new friend is a new journey through a brand new road toward a brand new mysterious heart. – Debasish Mridha
  38. How people perceive your brand will determine how they will receive your brand – Bernard Kelvin Clive
  39. Every new friend is a new journey, through a brand new road, toward a brand new mysterious heart. – Debasish Mridha
  40. Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand. – Onyi Anyado

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